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E-commerce is on the rise, but ever wondered why exactly your audience wants to use the internet? Despite the fact that the concept of retail stores remains to be very popular? Even though businesses spend a considerable amount of time wanting to define their buyer personas and ideal customers, they often times overlook the main psychology behind internet shopping. Customers don't really buy anything from anyone online. They have a thought processes that either encourages these phones complete a purchase or drives them away to another retailer. For example, products which has a big cost often face an issue in selling online. And then there are products that people may wish to get a feel of before purchasing. But with all the changing times, e-commerce has become a way of life and businesses have realized a way to suffice the decision-making needs in the customers. 1. Wide range of products to select from Having a web based store will give you an opportunity to get after dark shelf space issues you need to include more inventory in your business. While it might seem like an issue to most retail business holders, the potential of being offered a wide range of products on the web is one from the primary reasons behind the shift to digital shopping. More and more people today ask for brands online instead of stores – they have more product variations, sizes, availability, etc. For example, Amazon started as a web based bookseller. But today, it sells anything from clothes, shoes, bags, watches to even peanuts. 2. Competitive prices for all products Today, there are a number of people who visit physical stores to check on a product, its size, quality and other aspects. But few of them can certainly make the purchase from these stores. They tend to ascertain the same product online instead. The reason being, the expectation of the competitive pricing. These company is commonly known as bargain hunters. If you can, offer competitive pricing on your products in comparison with that with the physical stores. You could also tend to put several products on every range, available for sale to draw the eye of bargain hunters. For example, Snapdeal supplies a 'deal of the day' – the location where the pricing of merchandise is considerably low compared to what they would cost in shops. This makes the customers think they may be bagging a good deal, and the sense of urgency round the deal boosts the number of conversions. 3. Reviews from other online shoppers According to Internet Retailer, 62% of consumers look for online reviews on an item or service before purchasing it. In physical stores, it is impossible for any shopper to know what other clients are saying in regards to the products – especially with the sales people ensuring they hear only the good. And that's one other reason, why they prefer pop over to this website. Offer reviews, ratings or customer testimonials to your products and display them clearly on the product pages. The better the rating, the larger are the probability of it to offer. 4. Ability that compares prices Moving in one brand store to an alternative can be really tedious. On the other hand, switching sites to match prices of products from different brands is a lot easier. Apart from the reviews given on different internet vendors, prices include the next thing that customers search for. The simplest way of doing so is displaying an authentic price along with the price that you're offering. It becomes easier for these to notice the difference, and therefore, the chances of them seeking to other retail internet vendors become a lot lesser. For example, if you're running a winter sale, be sure you display the first price, the share of your offering along with the new price around the product pages. And don't forget to highlight the offer on your homepage also. 5. Saving plenty of time Traveling to stores that are not close by because you want to pay for a certain brand, could be a put-off. That is the reason why most customers seek to online retailers instead. The ability to browse through the products and purchase whatever they want, from wherever they're, saves them a lot of time.